TOURISTS Welcome: a Reimagined Motor-Lodge in North Adams, MA
Tucked between the Berkshires and the Hoosic River, TOURISTS Welcome is a 46-room riverside lodge that reimagines the classic American roadside motel through a design-forward lens. Inspired by 1960s motor lodges and the area’s industrial past, the low-slung buildings feature warm white oak cladding, contemporary interiors, and expansive windows that blur indoor and outdoor space. Rooms are spare but intentional, with custom-built furnishings, built-in benches, and woven textiles that nod to regional craft. Trails begin on site and meander into forested hills, while a saltwater pool, fire pits, and art sculptures add a layer of quiet luxury to this outdoorsy retreat.